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Top 5 Artificial Intelligence (AI) Sessions at IAA Mobility 2023

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The automotive industry is undergoing a major transformation with the advent of artificial intelligence and Generative AI (GenAI). On the heels of our AutoSynth announcement, and with IAA Mobility 2023 kicking off in two weeks, the automotive industry is primed to showcase their latest innovations in the field.

We highlighted the top 5 AI and GenAI sessions at IAA Mobility 2023 that you shouldn’t miss, with speakers from AWS, Accenture, BMW, Toyota, VW, Qualcomm, Amazon and others.

 

1. Accelerating What’s Next in Automotive with Cloud, Data, and GenAI

Date & Time: 05.09.2023, 16:00 – 16:45
Location: Hall A1
Speaker: AWS

In this keynote session, you will learn how AWS is helping automotive industry customers with their digital transformation through cloud technology. You will also discover how AWS is involved in every part of the automotive industry, with real-world examples from two of their customers, BMW and Toyota, who will share how AWS is accelerating their transformation journey.

 

2. How AI and AR Are Powering an Intelligent Automotive Future

Date & Time: 06.09.2023, 11:30 – 11:45
Location: Hall B2
Speaker: SenseAuto (China)

Join this keynote session to explore the synergy between AI and augmented reality (AR) in shaping the future of the automotive industry. The speakers will discuss how AI and AR technologies amplify intelligent driving and enrich passenger experiences. The session will also dive into the potential of artificial general intelligence (AGI).

 

3. New Road Ahead with GenAI

Date & Time: 06.09.2023, 12:00 – 12:45
Location: Hall A1
Speaker: Amazon

Join the New Road Ahead with GenAI keynote session, hosted by Amazon, to learn how the cloud is granting access to generative AI technology. Attendees will discover the applications of generative AI and its profound implications for the future of mobility.

 

4. Re-Inventing How We Move People and Goods Powered by Data and AI

Date & Time: 06.09.2023, 14:00 – 14:45
Location: Hall A1
Speaker: Accenture

Join this panel discussion led by Accenture, you’ll engage in a conversation about the merits of highly automated driving and AI’s pivotal role in reimagining mobility. Industry experts will share their insights on how AI is transforming the movement of people and goods, emphasising the importance of data-driven decision-making.

 

5. Next Level of Operations in Automotive: The Role of AI

Date & Time: 07.09.2023, 11:00 – 11:45
Location: Hall B2
Speaker: IAA Mobility

In this panel discussion, attendees will discover how AI is instrumental in augmenting the value chain of EV businesses. Experts from various automotive sectors will explore AI’s potential in streamlining operations, increasing efficiency, and fostering innovation.

 

 

Join Us to Learn How AutoSynth Can Further Automate Your Product Security!

 

Roy Fridman, our CEO, and Stephane Khelifi, our Senior Director of Presales and Solutions, will be at the event to meet customers and partners. They will also be showcasing AutoSynth, our GenAI infrastructure layer, which further automates product security lifecycle.

 

If you’re interested in scheduling a demo with us, click here.

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EVSec Analysis (Dynamic Threat Modeling & Risk Assessment)

Dynamic threat modeling and risk assessment aligned with global regulations

WHAT THE MODULE DOES
  • Advanced cyber modeling of components, interfaces, and trust boundaries
  • Dynamic centralized catalogs: threats, attack trees, damage scenarios
  • Analytic attack trees with AND/OR logic and quantifiable feasibility
  • Live risk calculation that updates with every change
  • Automated work products: ISO/SAE 21434, UN R155, FDA, CRA, IEC 62443 and more
  • Version control and phase management in the evolution of the threat model
KEY BENEFITS
  • Threat analysis creation reduced from weeks to hours
  • Complex product architectures simplified into intuitive representations
  • Reuse of attack trees, scenarios, and controls across projects
  • Continuously updated risk posture: no stale documents
  • Full auditability of every change and AI recommendation

EVSec AutoSynth AI & MCP Services

LLM-agnostic generative AI layer powering automation across every module

WHAT THE MODULE DOES
  • Auto Analysis transforms architecture inputs into complete threat models and risk assessments
  • MCP Hub, MCP Server, and MCP Secure Gateway for agentic AI workflows
  • Agent-to-Agent (A2A) protocol for multi-agent collaboration
  • Guided security co-pilot for threat analysis and risk treatment
  • Data privacy: runs in your environment, with local LLMs via Ollama or integrating to public LLMs under the enterprise IT policy
KEY BENEFITS
  • Cuts lifecycle effort by up to 70 percent
  • End-to-end automation integrated with private AI instances
  • Unique, credible MCP data grounded in real product context

EVSec Threat Intelligence

Aggregated threat feed contextualized against your actual products

WHAT THE MODULE DOES
  • Multi-source aggregation
  • Automatic product-impact mapping via the cyber model
  • Integrated playbooks automate threat handling workflows
  • Confirmed threats update risk posture and compliance status
KEY BENEFITS
  • Controlled threat feed: fragmented sources unified in one pipeline
  • Context-based insights eliminate manual triage
  • Architecture-aware analysis cuts false positives

EVSec BOM & Vulnerability Management

Generate, manage, and triage all BOMs and vulnerabilities across the lifecycle

WHAT THE MODULE DOES
  • Centralized BOM management with version control and approvals
  • Multi-format ingestion including binary and code analysis
  • Multi-source vulnerability intelligence
  • Context-based automatic triage against the cyber model
  • Code-level reachability analysis and AUTOSAR-specific support
  • VEX, VDR, and CSAF reporting for regulatory disclosure
KEY BENEFITS
  • Vulnerability noise reduced by 80 to 97 percent
  • Vast format support across every major industry
  • Regulatory-ready VEX, VDR, and CSAF reports from live data
  • Product-specific exploitability beyond raw CVSS scores

EVSec Risk Center

Quantitative optimization of mitigation strategy and security control allocation

WHAT THE MODULE DOES
  • Consolidated risk view across all product layers and systems
  • Optimization solvers calculate minimum control set for target risk
  • What-if scenario modeling with quantitative impact
  • Continuous risk recalculation as mitigations are applied
  • Security control traceability to threats, attack paths, and tickets
KEY BENEFITS
  • Continuously optimized risk posture across the lifecycle
  • Cost and effort optimization for selected mitigations
  • Data-driven decisions in place of subjective prioritization
  • Every risk change tracked for regulatory compliance

EVSec BI & Analytics

Configurable dashboards and reports across every EVSec data layer

WHAT THE MODULE DOES
  • Customizable role-specific dashboards embeddable in EVSec pages
  • Real-time data: every visualization updates with changes
  • Curated datasets for common analytics scenarios
  • External BI connectivity: Power BI, Tableau, and other BI tools
  • Multi-format reports in PDF, Word, and Excel
KEY BENEFITS
  • Raw data transformed into decision-ready intelligence
  • Faster decision-making with no reporting delays
  • Cross-team collaboration on shared dashboards

EVSec Binary Analysis

Extract software composition and risk from firmware and binaries without source code

WHAT THE MODULE DOES
  • GenAI-enhanced decomposition of stripped or obfuscated binaries
  • Broad format coverage
  • Detection of credentials and secrets, API keys, and crypto misconfigurations
  • Findings flow into the cyber model for context-based risk scoring
KEY BENEFITS
  • Deep firmware visibility into components and vulnerabilities
  • AI-enhanced accuracy on proprietary and non-standard formats
  • Thorough analysis of supplier-delivered binaries without source code access

EVSec Network & Endpoint Protection

Optimized anomaly detection for Ethernet and CAN, plus ECU runtime protection

WHAT THE MODULE DOES
  • Multi-layer network protection on Ethernet and CAN
  • Threat-analysis-driven IDS configuration and rule priority
  • Resource-optimized IDPS orchestration across MCUs
  • ECU-level endpoint protection against zero-day attacks
  • OTA-updatable protection profiles without code changes
KEY BENEFITS
  • Enhanced autonomic security independent of connectivity
  • Security monitoring driven by the product threat model
  • Maximum security coverage within hardware resource constraints

EVSec Fleets

Quantify and manage cybersecurity risk for products operating in the field

WHAT THE MODULE DOES
  • Fleet-level risk calculation across all deployed versions and configurations
  • Financial risk quantification: monetary exposure for executives
  • Remediation strategy optimization: recall vs OTA vs config change
  • Policy management with fleet-wide enforcement and monitoring
KEY BENEFITS
  • Strategic financial insight for executive decisions
  • Resource allocation prioritized by real risk exposure
  • Continuous fleet visibility for regulatory reporting

EVSec SOC Enrichment & Analytics

Enrich SOC events with deep product and architecture context

WHAT THE MODULE DOES
  • Product-context enrichment with threat model, BOM, and attack paths
  • Hybrid cloud-product model combining analytics with telemetry
  • Dynamic IDS rule generation from threat analysis results
  • SIEM integration with ServiceNow SecOps, Splunk, and more
KEY BENEFITS
  • Accurate threat detection beyond generic IT tooling
  • Advanced prioritization that reduces alert fatigue
  • Faster response times via fully enriched events

EVSec Attacker (Test & Validation)

Context-driven test and validation with intelligent fuzzing, integrated into CI/CD

WHAT THE MODULE DOES
  • Context-driven test generation from threats and attack paths
  • Intelligent fuzzing seeded by threat analysis results
  • Supports protocol, configuration, and edge-case campaigns
  • Security control validation in real product implementations
KEY BENEFITS
  • Early risk detection: testing shifts left in the lifecycle
  • No source code required for supplier-delivered components
  • Context-based prioritization of test results using cyber model

EVSec Source Code Analysis

AI-powered static analysis integrated into CI/CD with reduced false positives

WHAT THE MODULE DOES
  • AI-enhanced static analysis using AutoSynth AI for code context
  • Broad language support
  • Automatic CWE mapping with severity classification
  • License and IP risk detection with code snippet scanning
  • CI/CD integration
KEY BENEFITS
  • Higher accuracy and fewer false positives than traditional SAST
  • Seamless DevOps integration without disrupting velocity
  • Proactive identification of open-source license obligations

EVSec Base

Foundational layer: cyber model, workspaces, and integration backbone to DevOps toolchain

WHAT THE MODULE DOES
  • EVSec Workspaces for multi-system composition and aggregated risk
  • Any-to-any DevOps integration
  • Role-based access control with delegation to suppliers
  • Full REST API and GraphQL for every platform operation
KEY BENEFITS
  • Centralized visibility across all products and suppliers
  • Secure collaboration with parallel work across distributed teams
  • Real-time sync between security analysis and engineering changes
  • End-to-end traceability and audit trails

EVSec Workflow Automation

Out-of-the-box and customizable workflows for regulatory and security processes

WHAT THE MODULE DOES
  • Visual workflow builder with steps, conditions, and approval gates
  • Pre-built regulatory workflows: CSMS, CRA, IEC 62443, NIST CSF, DoRA
  • Task management across teams and suppliers with dashboards
  • External system integration with DevOps and compliance platforms
KEY BENEFITS
  • Replaces manual compliance with automated, repeatable workflows
  • Audit-ready evidence: every execution and approval is logged
  • Transparent real-time visibility of workflow status and progress for all teams

EVSec Compliance Center

Centralized compliance management with evidence generated from live data

WHAT THE MODULE DOES
  • Multi-framework reporting for all major regulations + custom frameworks
  • AI-powered validation maps requirements to evidence and flags gaps
  • Automated Declaration of Conformity and regulator-facing artifacts
  • Live compliance tracking with audit-readiness dashboards
KEY BENEFITS
  • Reduced audit overhead via automated evidence gathering
  • Adapts to any automotive, medical, industrial global or custom framework
  • Accelerated time from analysis to submission-ready package