On Monday, May 22, 2023, we’ll host an exclusive side-event (bold & hyperlink to reg page) during EcoMotion Week featuring keynote talks from Foxconn & Mobility in Harmony’s Joe Cheng, renowned hacker Sick Codes, and our own Roy Fridman. During the intimate afternoon event we’ll explore the convergence of software, regulation, and electrification, how security is intertwined into them. We’ll also present what are customers and partners are doing to respond to these challenges, by speeding up software release times and building trust with consumers, while adhering to regulation and staying compliant.

Register here to secure your seat at the event.

We caught up with Joe this week to get his perspectives on some of the transformational changes the automotive industry is undergoing and their impact on security.

Joe Cheng will also speak during EcoMotion Main Event on Tuesday, May 23, at Expo Tel Aviv and will be available at our booth (364) throughout the day.

1. What do you think are the biggest opportunities for innovation in the automotive industry right now?

In the current automotive industry, we see significant opportunities for innovation, particularly in the B2B sector. While there has been considerable attention in the consumer space, we believe that focusing on commercial vehicles, such as fleets and mobility services, can greatly accelerate adoption and drive growth.

Key areas of innovation lie in fleet management systems, driver monitoring systems, and energy management systems. These applications are crucial for optimizing operational efficiency, ensuring driver safety, and maximizing energy utilization. Additionally, it is essential to develop a robust automotive security system that protects these innovative technologies and the vehicles themselves.

2. How do you think the convergence of software and electrification is affecting the supply chain and logistics of the automotive industry?

The convergence of software and electrification in the automotive industry is significantly impacting the supply chain and logistics. This convergence represents the merging of two distinct industries: automotive and tech. As a result, it necessitates increased collaboration and innovation among stakeholders.

There is a heightened focus on software development and enhancing the end-user experience. The concept of agile development, which emphasizes iterative and adaptive approaches, becomes crucial in this context. The automotive industry is compelled to take more risks and foster partnerships with startups to leverage their expertise in software and technology.

Furthermore, this convergence challenges the traditional tiered supply chain systems. To better mitigate future chip shortage problems and ensure timely delivery of critical components, the supply chain is being forced to become flatter and more adaptable. This adaptability allows for more efficient allocation of resources and enhanced flexibility in responding to disruptions.

The convergence of software and electrification is reshaping the automotive industry’s supply chain and logistics, encouraging collaboration, driving innovation, and transforming traditional practices.

3. What do you hope attendees will take away from your keynote talk at our event on Monday in Tel Aviv?

1. The importance of collaboration and openness: We believe that accelerating electrification requires the industry to work collaboratively and openly. MIH’s open EV platform serves as a catalyst for collaboration among various stakeholders in the EV industry, including automakers, OEMs, government agencies, startups, and others. By fostering an integrated and standardized approach to EV development, we can drive progress more efficiently.
2. Standardization and customization for differentiation: MIH is actively driving standards and reference designs to promote commonality and reuse across multiple brands. This approach enables customization and differentiation of EV offerings based on brand identity, customer preferences, and regional requirements. By sharing a common platform, we can achieve cost efficiencies through economies of scale, making EVs more affordable and accessible to a broader market.
3. B2B opportunities in the commercial vehicle sector: While the consumer space has received significant attention in the EV industry, we recognize the untapped potential for B2B adoption in commercial vehicles such as fleets and mobility services. Our specific focus on commercial use cases allows us to take more risks and realize new technologies and innovations. This emphasis on the commercial sector can accelerate adoption and drive substantial growth in this space.